It'due south safe to say that YouTube is the most pop video platform out there.

The simplicity of YouTube is 1 of the many reasons why information technology has exploded in popularity over the years. YouTube makes it then like shooting fish in a barrel for content creators to share their content with a big audition. And as a result, there'due south a wide range of content to cull from. So whether it's countless beauty tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has information technology all. In the millions of YouTube channels out there, yous're guaranteed to detect at least a few that strike yous as interesting. Allow's just say, on YouTube there's something for anybody.

The starting time ever video uploaded to YouTube was on April 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since so, YouTube has come a long, long way. Information technology went from 0 to i billion viewers in a decade…that's quite a journeying. Simply information technology isn't just fun and games. There'due south more to YouTube. This amazing platform tin assistance y'all grow your ecommerce business in 2021.

By the way, our Youtube guide hither helps you build your Youtube aqueduct from scratch, give your audience the content they want to see, AND make money from it. And cheque this resource out for fifty-fifty more tips on how to make coin on YouTube.

Here are the tiptop 10 YouTube statistics that yous need to know about in 2020, in order to stay ahead of your competition.

1. Monthly Active YouTube Users

youtube monthly 2.3 billion users According to the latest YouTube statistics, the video-sharing platform has two.3 billion users worldwide as of 2021 (Statista, 2021). It's ranked equally the second-most popular social network, and the only platform that has more active users than YouTube is Facebook.

These 2.3 billion users are divers as viewers who log into the site at least once per calendar month. Because YouTube videos can besides exist viewed without using Google accounts, such every bit via the autoplay feature in WhatsApp , YouTube'due south reach is actually higher.

This YouTube user statistic tin be of huge value to marketers in 2021. When more than two billion users are logging in every month to scout videos on YouTube, there's a massive and agile marketplace that marketers have the potential to tap into. And with an fifty-fifty wider accomplish, YouTube will certainly prove to be a great platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the first YouTube statistic we shared didn't go your attention, this one surely will. 79 per centum of cyberspace users say they have a YouTube account (Datareportal, 2019).

Created in 2005 past three former Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for Usa$1.65 billion, and at present YouTube operates every bit one of Google's subsidiaries. Since the cosmos of YouTube, its mission has been to provide fast and easy video admission to users, and the ability to share videos oftentimes. And since then, it has grown across expectation. It's no secret that YouTube is a continuously growing social media platform, but in that location are many reasons that take contributed to its success today. One of the chief reasons YouTube manages to concur its dominant place in the industry is because of how accessible information technology is. YouTube makes it then piece of cake to become started and share your content with a large audition. The simplicity with which people can get started on YouTube has contributed immensely to attracting millions of content creators around the world.

YouTube Is the Second-Most Popular Search Engine After Google

Not only is YouTube the second-most pop social media platform, but it also holds the aforementioned title for search engines.

YouTube is the 2nd-most popular search engine correct afterwards Google. In fact, it receives more than searches per month than the likes of Microsoft Bing, Yahoo, AOL, and Ask.com combined.

Equally mentioned earlier, more than two billion of its users—equivalent to well-nigh 1-tertiary of all cyberspace users—log in each calendar month. But that's not all. YouTube viewers watch over one billion hours of videos on its platform every single 24-hour interval and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants it a wide audition attain, which is peculiarly true on mobile devices. The visitor says it reaches more Us mobile consumers than any other tv set network currently does.

The mobile-friendliness of the YouTube app is one of its most appealing factors and certainly something to take advantage of when advertising on YouTube .

four. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube so popular and how is it able to generate billions of views every single day?

To understand that, we demand to take a deeper wait at its numbers. YouTube is not merely available just also localized (YouTube, 2021) in over 100 countries . This ways that the platform adapts to the different languages of the different markets it is in.

This makes it inviting and bonny for its users, which increases date and usage. Plus, it tin be accessed in lxxx different languages. This ranges from the world's most spoken languages like English, Castilian, and Mandarin to more obscure ones similar Azerbaijani cluster, Khmer, and Laotian.

In fact, the majority of videos published on YouTube aren't even in English language. According to a survey, ii-thirds (67 per centum) of the videos posted by popular YouTube channels are in other languages. Of the residual, just 28 pct are in English, while the remaining five percent are in English and other languages.

The same survey too found that even though there were significantly fewer videos in English, English language-language videos tend to receive around four times more than views than videos in other languages.

five. People Savour Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people sentry one billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Allow'due south exercise the math. If every single person on world watched a video, that's effectually 8.4 minutes per day per person. That's a mindblowing number that just adds to the brownie of video as a content source for people. Some other interesting fact is that searches related to the term "how to" are growing lxx percent yr over twelvemonth, according to searchengineland.com. This means that when users are searching for means to learn something, they rely on video content.

Marketers should exist leveraging the power of video and cater their content according to the growing preference of video content. There are endless ways that you can commencement creating video content on YouTube. Maybe you lot can create a YouTube channel where you tin share updates with your audience, or interact with them and solve their queries or concerns. Or let's say you accept an online store and would like to share videos of your products on YouTube with your audience. You can even add a link to your YouTube profile on your ecommerce store, so your audience knows that they can observe you in that location. And when it comes to posting videos on YouTube daily, it doesn't hurt to know the all-time fourth dimension to post on YouTube, so you tin can brand sure that your audition is active, and more probable to view your content.

6. Importance of YouTube for Businesses

Importance of YouTube for Businesses

As the importance of video content becomes increasingly axiomatic, more and more than businesses are turning to video. Statistics show that 62 pct of businesses use YouTube as a aqueduct to mail service video content (Buffer, 2019). It's the second well-nigh popular aqueduct for businesses to share their video content, with Facebook securing commencement identify.

YouTube may accept gained a lot of popularity as a platform for personal video viewing, but it has as well been a valuable tool for businesses. Recently, more than and more businesses have started to use YouTube as a aqueduct to communicate with their existing customers and expose themselves to potential customers. And with the massive reach information technology has, it'due south no shocker that businesses are turning to YouTube to expand their marketing efforts.

Sharing has been made easy through the use of YouTube, and it goes both means. Not only can businesses easily share their news with their audience, or improve their brand's visibility, but at the aforementioned time, they can apply YouTube equally a channel to communicate with their market and receive feedback from them. This can exist washed through engagement with the audience in the YouTube comments.

YouTube also gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out amongst the contest. Although information technology can be really easy to gear up up a YouTube channel, the difficult part is to go on working on it and posting regularly to increase subscribers and keep your audience engaged.

Given its multi-faceted benefits and potential, there'south much that businesses can gain with YouTube. However, merely 9 percentage of all minor businesses in the U.s.a. use YouTube (Brandwatch, 2020). Producing videos may seem wearisome and expensive for pocket-sized businesses, but there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently loftier-quality videos that professional cameras are no longer needed.

seven. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. We're spending more fourth dimension on our mobile phones than always earlier. That'southward why this next YouTube stat comes as no big surprise. More than 70 percentage of YouTube scout time comes from mobile devices (YouTube, 2019).

You and your business only tin can't afford to ignore the huge potential that mobile has to offer to your brand'due south visibility. It's evident that mobile views have increased much faster than desktop consumption, and considering of this it'south important to stay up to engagement with mobile video trends and then that your audience is presented with the content that they want to encounter. Now while YouTube content is optimized for mobile by default, the important thing to understand is how y'all tin improve the mobile feel for your audition. Content creators need to keep an eye on their YouTube stats and data for mobile viewers through third party analytics providers, such equally comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels beyond its core audience measurement services.

eight. People Observe New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. xc percent of people say they detect new brands or products on YouTube (Thinkwithgoogle, 2019). Now while it doesn't necessarily convince people to purchase your products or services, it does get the message across. Consumers rely on video content during every step of the journey. And this piece of information is extremely valuable to marketers.

YouTube can help popularize your production. If you're trying to go into a new marketplace, or increase exposure of a product, yous tin can make a video of that production showcasing its benefits. With video content becoming increasingly competitive, the cardinal to remember is creativity. The more creative your content is, the higher the chances that you lot'll become your audition hooked to your style, and curious for more than. If your concern is trying to brand the most out of its video content, yous should make certain that your video content empowers people to accept action. You can go on a few things in mind such as positioning your brand as an proficient in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your make's ethos and ideas

nine. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That's xxx,000 hours of video uploaded every hr. And 720,000 hours of video uploaded every solar day to YouTube. Wow. To put this into perspective, it would take you close to 82 years to watch the amount of videos uploaded to YouTube in merely an hr. That'southward a lifetime of watching YouTube videos.

And while these numbers are staggering, it's zero compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every minute, information technology's no wonder that YouTube is growing its attain as a channel. And that'southward why businesses can't afford to ignore YouTube. Businesses can benefit from the apply of YouTube by building a community and interacting with their customers, by showing their products, or by advertisement on the platform.

Most Popular Channel Among US Digital Video Viewers

When it comes to the consumption of digital video content in the US, social media sites outperform the country'south biggest news sites equally the near popular channels through which consumers do and so.

Of them, YouTube is the dominant forcefulness past a far stretch, with nine out of ten digital video viewers in the US using the platform to swallow digital video content (eMarketer, 2019).

That puts YouTube way ahead of its closest competitor, Facebook, which just sixty percent of The states digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 pct and xviii per centum respectively.

These social networks are particularly pop among Millennials and Generation Z, who experts say are not just spending increasingly more time on social media past watching digital videos but also sharing them, which helps to disseminate brand messages.

Comparatively, the most popular news channel for digital video consumption, CNN, is watched just by 17 percent of US digital content viewers.

Conclusion

YouTube is the hereafter of entertainment. It has been for a few years now. And that's why you and your business should be aware of these important YouTube statistics, and so yous don't overlook YouTube when it comes to your marketing strategy. We're hoping that these x YouTube statistics for 2021 have helped explain why your brand should exist investing in YouTube and how you can make certain you're making apply of your resource wisely.

Summary: YouTube Statistics

Here'due south a summary of the YouTube statistics you need to know in 2021:

  1. YouTube has 2.3 billion users worldwide.
  2. 79 pct of Cyberspace users have their own YouTube business relationship.
  3. YouTube viewers watch over a billion hours of video on the platform every 24-hour interval and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more than 100 countries and is bachelor in 80 languages. (YouTube, 2021)
  5. Everyday people watch one billion hours of video on YouTube.
  6. 62 percentage of businesses utilize YouTube every bit a channel to post video content.
  7. More than than seventy per centum of YouTube watch fourth dimension comes from mobile devices.
  8.  90 percent of people say they notice new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every minute worldwide.
  10. 90 percent of U.s. digital video viewers use YouTube, the about pop channel for digital video consumption.